With an inimitable repertoire of films including the likes of “Life of Pi”, “Jurassic World” and “Slumdog Millionaire” under his kitty, every film aficionado and critic worth its salt takes what Irrfan Khan has to say about the world of cinema with a deft seriousness.
When he addresses the root cause of younger Indian audiences gravitating towards western cinema, one simply listens and contemplates. With the massive divide in the content of Indian and western television, it becomes imperative to understand why youngsters in the country are being mesmerised with Hollwyood.
According to Irrfan, who has carved his name in Hollywood with his work, youngsters in the country are “not watching Indian cinema or TV”.
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“If the TV is on in the room, they don’t even come in, they go back. They are watching Hollywood series, films (and are tuned to) YouTube… They are following people on YouTube,” Irrfan told IANS.
His voice grew serious when he said: “I sometimes think what are our films doing? I wonder if we are able to engage them (the youth) at all?” “Until and unless we pull up our socks, we might lose them (the younger audience) to Hollywood,” Irrfan added.
After discussing the core issues, there arrived the need to point out at solutions. According to Irrfan, the “approach” towards creating the content and developing an audience needs to be changed. “I think the approach has to be completely different. Now the shows we have coming from Hollywood are much superior. We have to cultivate a different audience which is not coming to television. The traditional audience, which is watching the series being made now, I don’t think we can just rely on them and be complacent,” he noted.
After the audience, it was time to address the approach taken by channels too. “For a new audience, we need to have a new approach to make them and a new approach for the channels as well. The channels have to come up with something. If they don’t do it, the digital thing will come. If it is not done by us, Amazon and Netflix will come and catch the audiences,” Irrfan said with a calming tone, adding that the “audience is lying vulnerable and they can be captured by anybody”.
