After facing accusations that it "pandered to paedophiles and sexualised young girls", Netflix finally apologised for the controversial poster of a new film called 'Cuties'.
After the release, the poster sparked a controversy on social media. Several Twitterati labelled the poster - “disgusting,” “upsetting” and “sick.”
In addition to the backlash on social media, thousands of people also signed demanding the immediate removal of the controversial French drama from Netflix.
Netflix, after the severe criticism, said it was "deeply sorry for the inappropriate artwork". The streaming giant now changed the poster and even the description of the show.
"We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description," read the post by the Netflix on its official Twitter handle.
Cuties/Mignonnes is a 2020 French teen coming-of-age comedy-drama film written and directed by Maimouna Doucoure. The award-winning french drama gives away the story an 11-year-old who joins a dance group to escape family dysfunction. Its maker said that the film is meant to tackle the issue of sexualisation of young girls.