Farhan Akhtar’s admirable new MARD campaign

Nen Against Rape and Discrimination (MARD), a campaign on social awareness against rape and discrimination of women, spearheaded by Farhan Akhtar has found an able supporter in Pocket Films. The latest video portrays a scary situation for every woman, wherein a girl is stuck at a bus stop in the night. She is all alone on the street and a man on the street keeps looking at her. She then calls her family informing that she will be late. As soon as she puts her phone down, the man picks up his friend and asks a friend to meet him at the same bus stand.

The woman quakes on hearing this – as any woman in her place would. The three men then walk towards her. What happens next is unexpected in today’s world: the boys help the girl reach her home safely by getting an auto for her! The video, made on behalf of Farhan Akhtar’s organisation MARD, intends to spread awareness against gender inequality and rape and show who “real men” are. Timely indeed!

According to Saameer Mody, Managing Director, Pocket Films, “This is a very effective and relevant campaign in the current times for the most talked about initiative, MARD. While we condemn the atrocities against women it is also equally important to understand the message given in this film ‘Not All Men Are Dogs.’ We hope to promote many more such videos in the near future which will be an eye-opener to the audience.”

One can catch the video on Youtube: https://www.youtube.com/ watch?v=tecfchijzVQ

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