Ayushmann Khurrana, Kartik Aaryan unveil Eros Now's 'Kahaani Har Rang Ki'
Ayushmann Khurrana, Kartik Aaryan unveil Eros Now's 'Kahaani Har Rang Ki'

Eros Now, South Asia’s leading streaming entertainment service owned by Eros STX Global Corporation (NYSE: EROS), a Global Entertainment Company, today announced a robust slate of 46 compelling stories - 33 film premieres and 13 originals in eight-plus languages. The incredible slate was unveiled by none other than Bollywood's popular personalities Kartik Aaryan and Ayushmann Khurrana.

Defining their diverse slate as #KahaaniHarRangKi, Eros Now has announced these engaging stories that span across numerous genres, languages, and narratives. Versatile actors Kartik Aaryan and Ayushmann Khurrana were seen introducing the diverse slate of #KahaaniHarRangKi in a unique way. Ayushmann made his Bollywood debut 'Vicky Donor' with Eros, Khurrana who is best known for portraying numerous distinctive characters in unique films and stories, was the perfect choice to reveal the diverse Eros Now slate.

On the other hand, popular star Kartik Aaryan had his own unique way of announcing the slate. Not only did he showcase the titles but is seen as a part of a uniquely creative promo where he introduced the regional titles by speaking in different languages (Malayalam, Punjabi, Gujarati, Marathi) in resonance to the fact that Eros Now has films and series in various languages.

#KahaaniHarRangKi will offer original series such as Pyaar, Salt City, Metro Park 2,754, The Swap, Flipkart, 7 Kadam amongst others. Original films will include The Last Rave, Roam Rome Main, Switch to name a few while premieres across regional languages will consist of titles such as Boxer, Oru Yamandan Premakadha, Bidhrohini, Kesari. The slate features 46 stories, including 13 originals, and 33 film premieres. Besides this, 30 quickies, and 10 short films, will also be added. These stories are helmed by a galaxy of powerful actors including Nawazuddin Siddiqui, Vikrant Massey, Akshaye Khanna, Ranvir Shorey, Amit Sadh, Dulquer Salmaan, Mahesh Manjrekar, RajKummar Rao, Rituparna Sengupta, Mammootty, Sonali Kulkarni, and Rohini Hattangadi, amongst others.

Commenting on the upcoming Eros slate, Ridhima Lulla, Chief Content Officer, Eros Group said, "We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before."

Eros Now with 12,000 films has been the leading choice of consumers across the world due to its rich content with its internal library as well as third party aggregated content in different regional languages, building a lasting connect with the audience. It is an exciting opportunity for the audience to watch robust plots and experience the diverse flavors of revolutionary narratives. This expansive content slate widens Eros Now's reach by offering a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi amongst others.

Eros STX Global Corporation:

Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces, and distributes films, digital content & music across multiple formats such as theatrical, television, and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world's most dynamic and fastest-growing global markets, including US, India, Middle East, Asia, and China. The company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across Hindi and regional languages and had 211.5 million registered users and 36.2 million paying subscribers as of September 30th, 2020. For further information, please visit ErosSTX.com.

Eros Now:

Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music, and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi. To see, watch now: www.erosnow.com.

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