Streaming giant ALT Balaji has issued a clarification hours after it came under scanner for liking a derogatory post on Twitter against Bigg Boss 13 contestant and actress Shehnaaz Gill.
The post in question referred to a distasteful meme abusing Gill. Soon, scores of Shehnaaz fans took to Twitter and began trending "Shame on Alt Balaji."
ALT Balaji said that their partner agency 'accidentally' liked the tweet, adding that they have already apologized to the actor and her fans.
An ALTBalaji spokesperson stated, "Last night there was an absolute human error that was committed by our partner agency for ORM responses, Autumn Grey. They accidentally liked a tweet about Shehnaaz Gill that was not in good taste. We uphold the actors and their fans in the highest regard and would never hurt any sentiments in any manner."
"Our agency partner has already apologised to the fans and the actor and we request fans to consider the same and shower their love on the show as they have been doing so far," the statement further read.
For those unversed, the fandom came down heavily on the streaming platform given the rapport shared by Gill and rumoured beau Sidharth Shukla who is a part of their show "Broken But Beautiful 3".
"Broken But Beautiful 3" is the story of Agastya Rao and Rumi Desai, two people from very different worlds. Not only are their worlds poles apart, but they are also a complete contrast to each other.
Directed by Priyanka Ghose, "Broken Beautiful 3" features Sidharth along with Sonia Rathee, and the cast also includes Ehan Bhat, Jahanvi Dhanrajgir, Manvir Singh, Taniya Kalra and Saloni Khanna in prominent roles. The ALTBalaji's show releases on May 29.
