International Conference on Innovation and Entrepreneurship

“Innovation is an outcome of constant efforts to always find new ways of improving processes and products. Out of the highest level of commitment and hard work innovation is translated into reality” said Hon’ble Pradeep Kashyap , the Father of Rural Marketing as the key note speaker at iFEEL’s International Conference on Innovation and Entrepreneurship” organized on 24th November, 2012, to salute the undying human spirit innovation and entrepreneurship that has largely written the success story of human progress throughout the history.

International Conference on Innovation and Entrepreneurship

“International Conference on Innovation and Entrepreneurship”  the much talked about event began with the auspicious ceremony of lighting lamp and was inaugurated at the hands of Mr. Pradeep Kashyap, the father of rural marketing and CEO, MART and attended by a host of eminent personalities from industries and business houses who also addressed the august gathering. These included Anjali Byce Nair, Director, HR, SKF Ltd., Maneesh Johari, CEO, Buzan Centre and Abhishek Rai, Asst. V.P.(HR) Ncdex,

After the lighting of lamp, Mr. Pradeep Kashyap spoke at length about the role innovation and entrepreneurship playing in taking the human race forward. He cited many examples of his own experiment in the field of rural marketing. Affordability  is a critical issue. More from fewer resources for more people or what is called frugal innovation solutions will have to take into account the existing eco system (power, outages, poor roads, dust or heat) Innovation will have to looked at three level- Product, process and people. His address set the tone of the conference and as well provided a context for the other renowned speakers to present the different dimensions of this theme to the learned audience.

The conference also saw the launch of the third book of IFEEL,  in the span of two years, “Emerging Trends at the Bottom End of Pyramid” along with its research journal, “Gyan Samhita” and the Souvenir of the conference at the hands of the guests.

The one day event was attended by eminent directors of leading B Schools, faculties and more than hundred research scholars and students from various B schools. The event turned out to be an intellectual feat for all those who attended the conference. The conference elicited a very encouraging response from the research scholars across the nation. It also vindicated the fact that research is really gaining momentum in today’s fast changing scenario. Forty five quality research papers is, any way, a good measure to the extent the conference was successful.

International Conference on Innovation and Entrepreneurship

Under the able guidance and captainship of its dynamic CEO & Dean Dr. H. S. Cheema, iFEEL is setting high bench marks for other management schools to emulate and new chapter is being written in the history of iFEEL every passing year.


“Best B-School for Entrepreneurship and Leadership in India” – Brands Academy Education Excellence Award ceremony 2012.

“Youngest  B-School with Innovation Lab & Global connect” – World Education Congress 2012.

“Business School which  encourages Innovations that leads to better development” – HUL, Dewang Mehta Business School Award 2012.

“Best Young Asian Residential Value for Money B-School with Global connect” – Asian Education Leadership Award 2012 – Dubai.

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