IIM Rohtak organizes event on marketing transformation in business

The theme of the event was “Maneuvering Disruption through Resilience, Collaboration, and Execution”.

FPJ Education DeskUpdated: Monday, October 31, 2022, 04:51 PM IST
article-image
IIM Rohtak | Wikimedia

The Indian Institute of Management Rohtak organized a management conclave at its campus in Rohtak last week focusing on accelerating marketing transformation in a business environment.

The theme of the event was “Maneuvering Disruption through Resilience, Collaboration, and Execution”.

Director, IIM Rohtak, Professor Dheeraj Sharma set the tone of the conclave by emphasising on the issue of accelerating marketing transformations and applying behavioural analytics in the evolving business environment.

“Today, we are in an era where individuals are expanding resources and investing in experiences. With changing consumer behaviour globally, we are going to witness a seismic shift in people’s mindset,” Professor Sharma said.

“People today are more idealistic, socially-conscious, and more experience-oriented than any of their preceding generations,” he said.

(To receive our E-paper on whatsapp daily, please click here. To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

RECENT STORIES

'University Connect' student engagement programme begins as India takes over G20 presidency

'University Connect' student engagement programme begins as India takes over G20 presidency

TN: Headmistress absconding after forcing students to clean toilets

TN: Headmistress absconding after forcing students to clean toilets

ON CAMERA: College student beaten up for waving Karnataka flag during fest

ON CAMERA: College student beaten up for waving Karnataka flag during fest

Uttarakhand: University student allegedly made to strip, forced to drink alcohol

Uttarakhand: University student allegedly made to strip, forced to drink alcohol

MBA student from Bhopal made to wash utensils for being an 'uninvited' guest, enjoying wedding food;...

MBA student from Bhopal made to wash utensils for being an 'uninvited' guest, enjoying wedding food;...