Robin Goldberg, part of the Minerva Schools at KGI, talks about the a unique UG programme, its objective and the changing functions of marketing in today’s world.
What if you could earn an Ivy League* education at a fraction of the cost? Or in fact, almost free? That’s a chance The Minerva Project is offering highly motivated students through its unique undergraduate programme.
“The Minerva Schools at KGI is an alliance between Minerva Project and Keck Graduate Institute (KGI), which offers students from around the world the opportunity to learn from accomplished faculty versed in the latest teaching methodologies to ensure transformational learning,” it says on the website. Isn’t that too much to offer?
Robin Goldberg, Chief Marketing Officer of Minerva Project, who is leading the efforts around building awareness and driving active engagement of all the constituencies relevant to Minerva, explains why not.
“The philosophy is to offer students the opportunity to experience the world first hand. Thus, as part of the four-year programme, the first year will be spent at the San Francisco campus at the Headquarters, and then in the subsequent years, students will directly engage with diverse global cultures, being part of the culture they chose. This could be San Francisco, Sydney, Mumbai, Madrid, Beijing or another city! They would get a taste of a culture via co-curricular and extra-curricular activities, community involvement and professional immersion,” she says.
With the funding that the Minerva Schools at KGI have raised, they are looking to induct a select group of 15-19 exceptional students from around the world to be the Founding Class to begin classes in Fall 2014 in San Francisco. The tuition for these students will be waived for all four years.
According to Goldberg, aspiring students need to demonstrate a hunger for learning, have a global sensibility and have personal motivation and drive to take on the academic rigour of the programme.
“They need to be creative problem solvers, which will show their level of maturity. Along with the qualities I mention, applicants will undergo a proprietary assessment devised by Minerva Founding Dean Dr Stephen Kosslyn, who has decades of experience in behavioural sciences at Harvard and Stanford. After the assessment of their analytical skills, students will be interviewed before they gain entry into the programme,” Goldberg informs.
The great part is that when applying, students need not know the concentration or the major they want to take up in the future. In fact, during the first year of the programme, students take four corner-stone courses which improve their ability to decide their future major when the help of their academic mentors.
The students will receive a four-year undergraduate education and a degree from an accredited American University.
Goldberg, who has over 20 years of experience in marketing after finishing her MBA from MBA at The Wharton School at the University of Pennsylvania, says that the field of marketing has changed a lot over the years. Earlier it was all about big budgets, but now it is about bigger achievements on smaller budgets. “Now, apart from a business model and strategy, you need deep passion for your organization, and commitment towards its people. They will be evangelists for your business, and you will form a movement,” she says, for those interested.