Gifting is one of the biggest social interactions and social events in our society. To make gifting a more personal and enriching experience, LIC Cards Services Limited (LIC CSL) has launched a contactless prepaid Gift Card – ‘SHAGUN’ in collaboration with IDBI Bank on RuPay platform. The purpose of this card is to expand the Gift Card market by replacing the Cash Market to Plastic Market and to e-Gift Cards in future and also to contribute towards digital India.
The LIC Gift Card – SHAGUN powered by IDBI Bank has been launched by M R Kumar, Chairman, LIC of India in presence of Managing Directors, LIC and Chief Executive, LIC CSL. Rakesh Sharma, MD & CEO, IDBI Bank and Dilip Asbe, MD & CEO, NPCI along with their team members were also present.
