Chennai: With barely a week left for the Tamil film demigod Rajnikanth‘s Kabali to hit the screens, the Tamil Nadu Milk Dealers’ Employees Welfare Association has stepped in to appeal to the actor’s fans not to waste milk by bathing the icon’s cut outs in milk.
Every time a film starring the superstar is released, it is a ritual for his fans to organise elaborate celebrations investing thousands of rupees. One of the most common ritual for the fans is to perform the pal abhishekam (worshipping Rajinikanth’s cut outs by pouring pots of milk over it).
But not everything is as white as milk if the Tamil Nadu Milk Dealers’ Employees Welfare Association is to be believed. “From our past experience, we know that many of the fans steal milk sachets which are offloaded from milk vans outside booths and shops early in the morning and use it to perform the pal abhishekam. This causes huge losses to milk dealers and we are worried the same story would repeat on July 22 when Kabali is released,” says A. Ponnusamy, president of the Association.
Hence the Association appealed to Rajinikanth to intervene and send out a statement to his fans not to indulge in such frenzied celebrations. The Association members also met some fans’ association office bearers and submitted a memorandum with their request to avoid milk worship for the actor.
Meanwhile, frenzied activity is already being witnessed over the release of the film. A Chennai-based company ”Fyndus” has gone to the extent of declaring a holiday on Friday next to facilitate its employees to watch the movie. “On account of the release of Superstar Rajini’s movie Kabali we have decided to declare holiday on July 22 in efforts to avoid piled up leave requests to the HR Department,” said a notice put up by the company.
It added that free tickets would be provided to employees to counter piracy. Incidentally, the film’s producer Kalaipuli Thanu had managed to get an order from the Madras High Court directing the Union Government to ban over 200 websites known for releasing movies online.