Ujjain: Simhastha Fair Authority chairman, educationist and social activist, Diwakar Natu has initiated traffic awareness programme in the city. To encourage people on following traffic and road safety laws and promote safe driving, series of hoardings will be installed in the city. The planning is almost complete and execution will start shortly before new school session commences.

Speaking to Free Press, Natu elaborated on programme and said, “It is a traffic awareness programme for people especially youngsters as cases of road accidents are on the rise. We plan to make it a social movement by involving school and college students, social workers and NGOs, volunteers, teachers, political leaders and common citizens of Ujjain to spread the message to every nook and corner of the city. ”

A team has been constituted which is relentlessly working towards the goal. It is a common sight that we come across hundreds of advertisements and private hoardings in the city. “We plan to exploit these hoardings for the cause. Hoardings with traffic awareness slogans will be installed so that the message penetrates deeply into the minds of people by reading them on regular basis. We are in talk with corporators, political leaders and business owners to collaborate with us on the issue and install at least two hoardings in every ward,” he said.

“Also, traffic DSP SK Upadhyay has ensured me to run the awareness slogans on LED installed at various prime locations of Ujjain. “We hope that these incessant efforts will bring the results and people will understand the significance of traffic laws and road safety,” Natu said. “To involve youth, in April we invited slogans from school students and received hundreds of entries so far. To motivate these young kids, we will also include their names with slogans on hoardings and honour best slogans in a ceremony to be conducted soon,” he added.

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