Producer Siddharth Roy Kapur talks to NIKITA WADHAWAN about changes the film industry is going through
Film producer Siddharth Roy Kapur, who was recently re-elected as President of the Film and Television Producers Guild of India says in the light of so many films failing at the box office the burden is on the producers to make good cinema.
“What has happened is that audiences have many choices today and are going to the cinema way fewer times than they used to in the past. So they are becoming much more discerning and brutal about what to watch and what not to. That puts onus on us to make great cinema if, we don’t then we will be shown the direction by the audience and that is a good thing,” encourages Siddharth.
This year big films like Tubelight, Jab Harry met Sejal, Jagga Jasoos, Bhoomi have failed to garner audiences attention, while films like Newton and Shubh Mangal Savdhan have been appreciated by critics and audiences alike. This change of mind-set does not alarm the producer.
“This is not a change. Films that are good have worked which aren’t have not worked. Content based films are just a new term for them. Good films working is a formula hasn’t changed since time immemorial,” he adds.
Moreover, after the eviction of the ‘sanskari’ CBFC chief Pahlaj Nihalani, the censor board under lyricist Prasoon Joshi hasn’t made any path breaking changes yet. Siddharth, husband of actress Vidya Balan, who is also part of the CBFC says that though it is not all sunshine and rainbow, there is a visible difference.
“Films are now going to be viewed by the CBFC from the intention of why they were made. Which will lead to much fewer modification, unlike the past. Just want to move forward from that episode. I am looking forward to having a more productive relationship with CBFC like we have had before,” clarifies Siddharth.
Siddharth who started his journey as the marketing head of the iconic show Kaun Banega Crorepati, as helmed some of the top films as the CEO of UTV Motion Pictures.