Despite offering him a whopping amount for the endorsement, Sushant turned it down, as he doesn’t believe in it.
A source says, “Sushant recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador but he doesn’t believe in endorsing such products.
“As a public figure, one has to be more responsible in promoting the products, as there are several people who look up to them and admire them. So the right messaging needs to go out,” the source adds.
Apart from Sushant, even Kangana Ranaut had turned down the offer to promote a fairness cream.
On the work front, Sushant Singh Rajput will next be seen in Jacqueline Fernandez’s Drive. He will also star opposite Sara Ali Khan in Abhishek Kapoor’s Kedarnath. He is also shooting for Abhishek Chaubey’s Sone Chidaiya with Bhumi Pednekar.