Sushant Singh Rajput roped in to promote NITI Aayog’s BHIM App, Women Entrepreneurship

New Delhi: Actor-turned entrepreneur Sushant Singh Rajput will promote NITI Aayog’s Women Entrepreneurship Platform (WEP), which was launched earlier this year to establish an enabling ecosystem for women across India.

Rajput today signed an agreement to promote the Women Entrepreneurship Platform (WEP) of the Aayog. The actor will endorse the Women Entrepreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog, an official statement said.

New Delhi: Bollywood actor Sushant Singh Rajput addresses the media about his collaboration with NITI Aayog to promote two of GOI’s initiatives: BHIM app and Women Entrepreneurship Platform (WEP), in New Delhi, on Friday. (PTI Photo/Atul Yadav) (PTI5_25_2018_000051B)
New Delhi: Bollywood actor Sushant Singh Rajput addresses the media about his collaboration with NITI Aayog to promote two of GOI’s initiatives: BHIM app and Women Entrepreneurship Platform (WEP), in New Delhi, on Friday. (PTI Photo/Atul Yadav) (PTI5_25_2018_000051B)
New Delhi: Bollywood actor Sushant Singh Rajput addresses the media about his collaboration with NITI Aayog to promote two of GOI’s initiatives: BHIM app and Women Entrepreneurship Platform (WEP), in New Delhi, on Friday. (PTI Photo/Atul Yadav) (PTI5_25_2018_000048B)
New Delhi: Bollywood actor Sushant Singh Rajput addresses the media about his collaboration with NITI Aayog to promote two of GOI’s initiatives: BHIM app and Women Entrepreneurship Platform (WEP), in New Delhi, on Friday. (PTI Photo/Atul Yadav) (PTI5_25_2018_000048B)

According to the statement, Rajput and his business partner Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs 20 crore, which shall be invested in start-ups established by women entrepreneurs.

NITI Aayog’s Women Entrepreneurship Platform (WEP) was launched on March 8, 2018, on the occasion of the International Women’s Day. It aims to power a vibrant entrepreneurial ecosystem through an enabling network of industry collaborations, partnerships, mentors and peer-to-peer connect.

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