Sushant Singh Rajput is quite a hit in the brand world with a list of impressive brand associations.
Interestingly, the actor has been signed by brands that ride on the perception of resilience, hardwork and steady growth, things that Sushant has always stood for.
A source says, “While Sushant is one of the highest paid brand endorsers, he recently made an exception for a brand. Since the brand that approached him didn’t have a huge budget, the actor reduced his fee since he truly believed in the brand.”
Says a market source, “Sushant epitomizes living the great Indian dream and through the course of his career has always stood for passion, perseverance and drive, which have been qualities associated with him as an actor and performer. Brands are happy to associate with him because of his strong connect with the Gen-X audience and also because he is associated with both substance and style. Some of the biggest brands in the country continue to bank on Sushant who has a lot going for him at this juncture in his career.”