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Updated on: Thursday, May 30, 2019, 12:33 AM IST

‘Padmaavat’ sets new record for IMAX in India

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Mumbai: Bollywood film “Padmaavat”, the first Indian movie to release in IMAX 3D, has garnered a record $461,000 (over Rs 29 crore) opening weekend box office from 12 IMAX theatres in India.

The figures were announced by IMAX Corporation and Viacom18 Motion Pictures on Tuesday via a statement.

Directed by filmmaker Sanjay Leela Bhansali, “Padmaavat” is the first Indian local-language title released globally in the IMAX 3D format. It hit the screens on January 25.

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“The film’s record-breaking IMAX box office in India underscores the growing demand among local audiences for India’s biggest and boldest titles to be presented in our ultra-immersive format,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.

Also Read: It’s a relief, says Ranveer Singh on ‘Padmaavat’ crossing Rs 100-cr mark

“We look forward to the film’s continued success in India and across our global network,” he added.

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“Padmaavat” was also distributed to an additional 42 IMAX theatres in 10 markets outside of India, including North America, Australia, the Middle East, Africa and the UK.

Globally, the film grossed $1.3 million across a total of 54 IMAX theatres in its opening weekend run for a $24,000 per-screen average.

An epic period drama, it marks the fourth Indian local-language production to be released in IMAX globally.

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The film, based on the Sufi poet Malik Muhammad Jayasi’s poem “Padmavat”, stars Deepika Padukone, Shahid Kapoor and Ranveer Singh.

Ajit Andhare, Chief Operating Officer, Viacom18 Motion Pictures, said: “As producers of ‘Padmaavat’, we wanted to give our audience a larger than life cinematic experience and take them through of the journey of the characters.”

The IMAX release of “Padmaavat” was digitally re-mastered into the image and sound quality of an IMAX 3D experience.

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Published on: Tuesday, January 30, 2018, 01:24 PM IST
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