Mumbai: Consumers may soon have to shell out more dough to buy bread, as the prices of this staple are set to rise. This will have a domino effect, causing a hike in the prices of items like sandwiches and vada pavs. The minimum rise in bread prices will be by Rs 2, while premium brands may hike prices even further. Some brands have already hiked prices.
Girgaum housewife Shirodkar said, “Earlier, a large packet of Britannia sliced bread cost Rs 44, now it is Rs 50. In my house, we buy sliced bread every alternate day, which means I will have to shell out Rs 30 more every week. This will strain my monthly budget further. The prices of commodities keep rising and that impacts our budget.”
Yet another regular bread consumer, Anusry said, “We will have to start baking at home. Such rise in prices impacts your household budget.” By August 20, all manufacturers will have increased the price of their product. In the first week of July, manufacturers were paying Rs 940 per 50 kg bag of flour and in August, the price went up to Rs 1,300 for the same quantity of flour. H P Irani, director of Western India Bakers Association, said, “As the government increased minimum support price (MSP) for farmers, there has been a rise. All of July, we had to shell out high prices and that was impacting businesses. Bread manufacturers had to pass it on to consumers.” Usually, manufacturers foot the tab for the temporary rise in prices, but this time, the increase is expected to stay and the cost is now being passed on to customers.
A bakery owner said, “This increase in bread prices will directly reflect on food items that are sold with bread.” Andheri resident Theresa added, “There is no alternative to bread. So, there is no option apart from buying bread as and when required.” The price hike is for brand-named and generic brands alike. Sandra from Borivli said, “I buy bread from bakeries and also use regular sliced stuff. Such a price hike is a direct hit on the consumers.”