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Mumbai: Online platform to bring artisans closer

FPJ Bureau | Updated on: Thursday, May 30, 2019, 07:52 AM IST

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Mira Bhayandar: Having a rich tradition of indigenous art, India is a land of handicrafts. However, local artisans from various parts of the country often struggle to find an appropriate market for their creations.

Feeling the dire need to promote handicrafts and create an online platform to bridge the gap between the maker and consumer, Mira Road-based artist Shilpa Sharma has launched a website www.artmakeinindia.com which showcases and sells handcrafted goods from all across India to the world.

“Traditional skill-based craftsmen are suffering from penury and exploitation. Inspired by our PM’s Make in India campaign, we have launched this e-commerce portal and are committed in supporting them by creating a sustainable way of trade by using the power of the internet,” said Sharma.

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The web portal not only partners with craftsmen including weavers, potters, jewellery makers, handloom artists and other independent artists to showcase their creations so that they get a suitable price, but also assists the artisans and aspiring entrepreneurs in pricing and marketing by helping them create products that appeal to customers globally.

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Published on: Monday, April 03, 2017, 09:05 AM IST