Mumbai: Union Commerce and Industries Minister Suresh Prabhu on Friday pledged to popularise the Geographical Indication (GI) of Alphonso, the king of mangoes better known as ‘Hapus’, as his personal contribution to the Konkan region he belongs. It has been already one of the world’s most popular fruit in demand in both domestic and international markets, but the GI tag will help it rise to the new heights bringing prosperity to districts Ratnagiri, Sindhudurg, Palghar, Thane and Raigad, he said.
Alphonso has joined the list of 325 products from India with the GI tag, since the first tag was acquired for India by the Darjeeling tea in 2004, a commerce ministry official said. The tag recognises the origin of the particular item and that is how Mahabaleshwar”s strawberry, blue pottery of Jaipur, Banarasi sarees and Tirupathi laddus acquired the GI status.
To give further push to the GI items, only recently Prabhu launched a logo and tagline for GIs of India. He said the GI tag gives protection to a large number of handmade and manufactured products, especially in the informal sector.m The department of industrial policy and promotion under Prabhu has already taken several initiatives in promotion and marketing of the GIs.
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