Indore : Taking a lesson on nobility from her own situation, 33-year-old internet marketer Ranu Gupta took an initiative to help cancer patients in cash and kind, by starting an NGO named ‘MySanika’ in January.
“My father was diagnosed with buccal, a form of oral cancer, when my brother and I were still studying,” Ranu said. She shared that their life was disturbed as her father was the only earning member. “Finally, my mother took over the business and somehow, we managed to complete our education,” she added.
They struggled to manage their financial needs for years, until they got jobs. “Sadly, my father passed away in 2013, which crushed me,” Ranu said. She wanted to help cancer patients and their families.
“When my son turned one on Jan 10, I decided to start MySanika to help cancer patients,” she said. Her husband Dr Gaurav Gupta funded initial expenditure and supported her in starting the NGO.
When asked why she chose the name MySanika, Ranu replied, “I wanted a daughter and I had decided that name for her.” Further sharing how she is teaching donating as a tradition to her son Kabir, she shared that his prizes are shared with cancer patients.
“Whatever little competitions or games that he wins, we donate the gifts to cancer patient’s family,” Gaurav said. He explained that it is a way of teaching humanity to him.
“Today, he won a photo shoot competition organised by a design school, where he will earn the money from t-shirts sold,” Gaurav said. He added that they will donate Kabir’s earnings to cancer patients as well.
In the last six months, they have been able to raise around Rs 70,000, which they have donated to Indore Cancer Foundation. “Today, we have been able to raise another Rs 15,000, which will help people,” Gaurav added.
They started this venture as a family, which has grown and attracted many young volunteers. “We have a team of ten members now,” Gaurav said.