Kim Kardashian’s Indian ‘Maang Tikka’ receives flak; netizens educate on culture appropriation

Reality TV star Kim Kardashian faced flak for culture appropriation on her latest Instagram post. Kim appeared on the post wearing a long white dress along with long gold earnings and what looks like a golden maang tikka, traditionally worn by Indian brides.

She captioned the picture as “Sunday Service Vibe’. While she did receive some 2 million hearts on the picture and had fans complimenting her outfit, most did take the time out to educate the model on what culture appropriation is.


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Sunday Service Vibe 📷 @elirusselllinnetz

A post shared by Kim Kardashian West (@kimkardashian) on

She was slammed with comments like, “She’s done appropriating black culture, now she’s moved onto south Asian”, another wrote, “Sis this ain’t “service vibe.” this is straight up culture appropriation,”

Some even called Kim out on how she had once called Indian food disgusting and now disregards traditions like this, “Remember when she called Indian food disgusting…. yeah hey,”

One user shared the true significance of maang tikka for Kim and those scrolling through the comments, the post read, “For those of you who don’t know, the maang tikka is a ceremonial head piece traditionally worn by the bride. Wearing white in India is traditionally reserved for funerals. On top of that she wore this to a Christain service. If she wore the maang tikka to a traditional Indian event I’d KINDA get it like oh she tried… but idk,”

Back in 2018 she also offended Indians when she appeared on Vogue special edition cover wearing Sarees and lehengas for the photoshoot. Kim has previously been accused of appropriating black culture with her cornrows hairstyle which she continues to wear regardless.

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Free Press Journal