Ever thought of making your own skincare just like a scientist? Most of us would say yes to this question because we’re tired of investing in several products to pamper ourselves. Most of us have a narcissistic approach towards skin or hair care, since we want it to be just the way we’d like it to be.
While brands generalize the market demand, Freshistry – ‘Fresh Chemistry’ has revolutionised the entire concept of DIY with an advanced approach. The website offers simple steps to create your own concoction. You can choose the type of product, base, ingredients, and colour, even add a personal touch to it.
Rashi Arora is the brainchild who made skincare at a click possible in India. While the Indian market is flooded with products to woo women who unfortunately fall for all sort of gimmicks, what makes this any different? Rashi says, “I felt there is a need for such a product line as every person is unique and have different skin and hair concern and textures. So the products should also be made as per their skin type. The extracts that we put in the product are also made in our factory so as to ensure everything that goes to our consumers is as fresh as possible.”
Building a brand in the tech space, with much competition already present to swallow newcomers, Arora dared to dream, and became a self-made entrepreneur. “I don’t really consider that I have achieved much in life. There is a lot more that I want to do for myself. To be a woman ahead in today’s time you need a very supportive family. I am blessed to be born in one wherein my parents support me being successful more than anything else. I think more families should come forth and give their daughters all the support that they need so that we can build a world where in there is no such specific world as “women” entrepreneurship and there will only be entrepreneurs irrespective of their genders”, she adds.