Indore: South African Tourism sets focus on city, trains travel agents

Indore: The seventh edition of South African Tourism’s annual travel trade training sessions in city for members of Travel Agents Association of India’s local chapter concluded on Tuesday. Aimed at updating travel agents with best information for attracting tourists, training programme ‘Learn South Africa’ was organised in city.

Talking to media persons, Hanneli Slabber, country manager India, South African Tourism, informed that Indore has been identified as one of the emerging source markets driving tourist traffic to South Africa. It has been listed as one of the 10 next high potential cities outside of the traditional Indian metros. Indore is part of the 10 city cluster which makes up 23% of India’s ultra HNHs according to 2016’s Top of the Pyramid survey by Kotak Wealth Management. South Africa is keen to keep attracting Indore’s travel enthusiasts and potential is brimming. Indore also continues to create new ultra HNIs, mainly in the inheritor and entrepreneur categories.

She further said that South Africa is the perfect destination for the emerging Indore traveller with its variety of distinctive attractions, unforgettable experiences, world-class facilities and excellent infrastructure. One of Learn SA 2017’s focus areas was to train travel agents about new destinations such as Oudtshoorn, Knysna, Plettenberg Bay, Port Elizabeth and the Drakensberg region beyond the immensely popular Cape Town, Durban, Johannesburg & surrounds and Kruger National Park. These are picturesque areas where travellers can pack in a lot of action into shorter time-spans. South Africa is among the few countries that are very inclusive when it comes to children as well as seniors. This works wonderfully for Indore which is principally a family travel market.

Over 70 international airlines now fly into South Africa. Presently, Indore is well-connected to Mumbai and Delhi and onwards to South African cities by Emirates, Etihad Airways, Turkish Airlines, Jet Airways and Air India which fly via their respective international hubs. Travellers have a variety of airlines, connections and consequently, multiple fare options to choose from. The Rand (ZAR)-Rupee exchange rate has been relatively favourable for the India market. Since the South Africa product quote comes in ZAR and not US dollars, Indian travellers are able to buy more experiences and activities for less money thus, making South Africa a value-for-money destination.

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