Indore: Run for safer roads today

Indore: Alike previous years, students of Indian Institute of Management Indore will run its annual marathon Udaan on the occasion of Mahatma Gandhi’s birth anniversary on Monday. ‘Run for Safer Roads’ is the theme for this year’s marathon, popular for its specially picked theme based on social issues. Thousands of people from all walks of life are expected to participate in the event which will commemorate its 10th season this time.

The marathon will be held in three formats, with the first one being ‘Half-marathon’ of 21-km run from IIM Indore to Dussehra Maidan and back to the starting point. The second stage will be an 11-km run from Dussehra Maidan to IIM Indore, termed as ‘Endurance’, while the third one will be ‘Dream Run’ held inside the IIM Indore campus. Organising committee members informed that winners of the marathon will be awarded with cash prizes.

UDAAN as an idea conceptualised in the year 2008 by students of IIM Indore, took off with an aim to bring a meaningful change in society. Each year, by associating themselves with a pressing social cause, students of this elite b-school strive to create maximum public awareness to bring a positive change.

Since its inception, the themes of the event ranged from peace and harmony, making the planet greener, education, care for elderly, supporting the homeless to fighting rape and gender discrimination. For their relevance to common man, these themes have been met with an unprecedented support from people, leading to profound and definitive actions being taken in the longer run. With such legacy, UDAAN 2017 too has been planned to emphasise on another equally serious issue of road safety this year.

Udaan 2017 will be a run to create awareness and spread the word about the importance of taking road safety rules more seriously in order to create a safer environment, said the organisers.

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