Indore: Social media plays an important role for companies today as use of manpower has been reduced radically and those who follow this advance technology, they manage to make a mark for themselves.

“Not only students but institutions will have to change with time and should focus on digital forms of marketing, publicity or in any sector because the social media has decreased the need of man power but increased its value,” digital marketing expert and motivation speaker Abhay Tiwari said.

Addressing students on importance of digital marketing and communication in a programme recently, Tiwari said, “Social media can be boon or bane and it is purely person-centric that how he/she uses it. Companies need ‘packages’ in an employee not an individual and emphasised on presence on social media while sharing to make individual social media presence attractive.”

Talking about career-oriented ways for growth in current era, the digital marketing expert said that students should opt for digital communication or should learn digital marketing as it has pushed the limits globally and one can sell the products or make opinion about anything while being anywhere in the world.

“Not only MNCs but parties are also using digital space for publicity and those using the space better can influence the poll results,” he added.

The founder of NGO Sambal also appealed to people for not giving hope in any situation and gave an example of merger of State Bank of Indore with State Bank of India through which many employees had to turn computer literate to survive in the field and they did it well.

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