Indore: The devastating flood in Kerala has hit local garment industry, which was the prime supplier of readymade garments to coastal state. The industry has lost supply orders worth Rs 5 crore, which were cancelled due to floods. The garments worn by Keralites specially on Onam were made in the city and therefore they cannot be sold in any other place. Onam is the biggest festival of Kerala when people buy new clothes.
On one hand, garments worth crores of rupees are being sent for free to flood victims in Kerala. On the other hand, commercial supply of garments worth crores of rupees from across the country including Indore has been cancelled. Kerala and Tamil Nadu procure readymade garments from the city. The devastation caused by flood is beyond imagination. Water has been filled up to 10 feet in stores in Kerala and the goods kept in shops are flowing in water. Traders said that trucks carrying clothes have disappeared in flood water.
Before flood, Kerala’s traders had placed order to purchase readymade garments in different parts of the country including Indore. For instance, Pamba Vasan and Kalyan Group of Kerala had placed orders to purchase readymade garments worth crores of rupees from across the country.
Last year on Onam, Kalyan group had procured readymade garments worth Rs 22 crore from across the country including Indore. This time, the group added two more shops. So, it was expected that group will purchase garments worth 30 crore this year. But floods ruined all.
Nirmal Kumar Sethi, executive member of Shrimant Tukojirao Cloth Market Merchants Association, said flood has severely hit city’s readymade garment industry. When it was time to start supply, floods occurred. “Problem of city manufactures is grave as readymade garments to be sent to Kerala are specific, customised and made in colors and designs worn by people there,” he told Free Press.