Bollywood mega star Amitabh Bachchan is the face of Swachh Bharat. The aim of the campaign is to will focus on Sanitation, Wash, Air pollution, Cleanliness, Health and Hygiene. The aim is to work towards achieving its Swachh Bharat Abhiyan targets by the deadline set by the government, October 2, 2019.
Today Amitabh Bachchan started the campaign and asked to work towards making India an open defecation free country by 2019.
“Whatever children learn at young age, they will follow that for their entire life and would motivate others to adopt safe sanitation practices.”, said to NDTV.
“We have an environment in India where people are competing with each other to keep their surroundings clean. This is what will help India become a clean country.”, the actor concluded.