Indore: A team of Indian Institute of Management Indore students went through an exhilarating experience to finally emerge as winners of HUL LIME Season 9, final round of which was conducted in Delhi lately.

The team comprising of Aishwarya Saraswat (PGP 2016-18), Divyansh Sahu (IPM 2013-18) and Nehal Bhatia (PGP 2016-18) will now be representing India in the international round soon. LIME (Lessons in Marketing Excellence) is one of the country’s most popular B-School competitions and is conducted by HUL in association with CNBC TV 18. The competition gives students a chance to work on real life business challenges.

HUL LIME season 9 invited participants from 18 different B-Schools. The competition started with a campus round for the participants where the challenge for the team was to come up with a strategy to use Taj Mahal Tea house in Mumbai as a marketing asset for Taj Mahal Tea and to leverage it as an independent revenue source. Having won the campus round, IIM Indore’s team proceeded to the semi-final round conducted in Mumbai, and found place in top four teams which made to the national round.

The topic for the national round for this year was ‘Making sustainable living commonplace’. The team was required to suggest innovative ways to drive behaviour change among the masses. By putting themselves in the shoes of common man, the team tried to identify what barriers people face when changing behaviours, what triggers them to do so and what motivates them to sustain the momentum.

The USP for the team was that their campaign ‘Little Steps’- which spoke of taking only 3 little steps by devoting 10 minutes of one’s day for the environment. The team suggested using middle school children to deliver this pitch to mothers who are more willing to make a difference for their children’s future. They won Rs 10 Lakh as prize money.

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