As a purpose-driven organisation, we proudly call ourselves ‘People Against Toxins’. We are also actively involved in educating parents about hazardous and toxic chemicals in our lives (food, air, water, personal care products and toys) so that they can make well-informed and healthy choices about their lifestyle            n  Mudit Consul (PGP 2005 student).

Indore : Indian Institute of Management Indore alum’s venture has achieved USDA-EA certification for its organic products.

Mudit Consul (PGP 2005 student) launched (USDA – USA and NATRUE – Europe Union standards) range of baby and family care products under his brand—“Life & Pursuits” in June 2017.

“Life & Pursuits” belongs to his company Consul Nature Elements Global Pvt Ltd, which also owns a non-profit foundation launched in 2016.

“As a purpose-driven organisation, we proudly call ourselves ‘People Against Toxins’. We are also actively involved in educating parents about hazardous and toxic chemicals in our lives (food, air, water, personal care products and toys) so that they can make well-informed and healthy choices about their lifestyle. In addition, we also create awareness against false/misleading claims made by product companies for their ulterior motives through our ‘Campaign Safe Childhood,” says Mudit.

He also stated that “In today’s world where irresponsible human activities have harmed nature to dangerous levels and we’re now increasingly exposed to all kinds of health risks, the extent to which children are exposed to toxic chemicals today is unprecedented in human history.”

He noted that there is an explosive growth in the cases of cancer, asthma, hormonal disorders and allergies, even among babies and young children. Continuous abuse of nature has come back to haunt humankind. Life & Pursuits is our humble effort to change this grim situation.

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