Bhayandar: A sustained crackdown by the Thane (rural) police and their excise counterparts against illicit breweries in Mira-Bhayandar is yielding desired results, as tipplers in this segment have now turned to country liquor (CL).
A cursory glance at figures obtained from the excise wing reveals a significant growth in sales of CL. With a bulk sale of 5,64,465 litres, the twin-city has registered a 12 percent rise in the sale of CL between October to December last year, as compared to 5,03, 094 litres during the corresponding period in 2016. The 12 percent spurt is considered significant as against the single digit growth in the last few years. Similarly the bulk sales of Indian Made Foreign Liquor (IMFL) has also experienced 7 percent rise between October to December 2017.
The boom in liquor business is not just because of a wider consumer base, but solely due to the continuous raids on illegal sellers and busting illicit manufacturing units in the twin-city. “Illicitly manufactured liquor is cheaper but poisonous, the upswing in sales is a cumulative effect of measures taken to end illicit liquor trade, thus enhancing tax revenue,” said Excise Officer Abhijeet Deshmukh.