Hyderabad : Chinese smartphone maker Xiaomi is developing a full-fledged e-commerce business model for its phones and other devices.
Xiaomi Indian Head Manu Kumar Jain said the mobile phone maker is actively considering investing in a few startup technology companies to develop ecosystem. Major portion of Xiaomi sales come through its channel partners such as Flipkart or Amazon or Snapdeal, beside its own portal – me.com.
“The investment will go into setting up our own e-commerce business (including setting up) warehouse and logistics. We also enable sales though me.com, which is our own ecommerce platform. We have not done any marketing for that (to promote the site),” Jain told reporters.
He said the company is currently getting a few thousand orders a day, adding, they would also be investing in setting up a research and development centre in Bengaluru, a manufacturing facility and expanding exclusive sales and service network. Xiaomi has sold over a million smartphones in the first four months of its entry into the Indian market in July 2014, making it the fifth-largest player in the domestic market with a share of four per cent.
