Food delivery company Zomato has set a goal of reaching 10 per cent women participation by the end of 2021. The company will start with Bangalore, Hyderabad, and Pune.
The company stated, “Starting today, we are making it our goal to increase women delivery partner participation in our fleet. Currently, there are less than ~0.5 per cent women delivery partners in our fleet and this needs to change.”
Zomato stated that the company is taking their first step towards increasing the participation of women delivery partners in the fleet. “To begin with, we have set ourselves a goal of reaching 10% participation by the end of 2021 starting with Bangalore, Hyderabad, and Pune,” it stated.
The company added the policies need to change in order to attract and retain more women delivery partners. “To achieve our goal of 10% women participation in the three pilot cities, we are working on four key initiatives..”, the company said.
Those four initiatives are access to safety-related education and tools; contactless deliveries by default; extended support from our restaurant partners; and SOS button and dedicated support.