By: FPJ Web Desk | May 30, 2023
The toy industry has seen a rise in teenage and adult consumers with the 'kidults' forming 25% of toy sales with an estimate of $9 billion a year
While some are looking to soothe their anxiety others are looking for it as part of entertainment activities
TikTok has pushed Jellycats plush toys to the homes of young adults. The brand has received over 202,000 mentions online
Even Squishmallows continues to garner attention with a sale of 100 million products and over 10 times the search rate on eBay
Lego sales jumped 17% as kids and adults started to purchase complicated sets like Harry Potter and Star Wars
Mattle Inc's American Girl now also offers new adult cocktails like Bloody Marys as adults started to show up without children
Build-A-Bear Workshop, where kids could design their teddy bear have a line of for adults that in 2022 contributed 40% of its total sales