New Delhi : Coca-Cola India announced that it intends to make Thums Up, the first home-grown billion dollar beverage brand in the next two years. The company also announced the launch of Thums Up Charged, the first ever variant of Thums Up that is packed with even more thunder.
“Thums Up believes in a unique expression of masculinity that challenges us to believe that ‘heroism is a choice.’ said Vijay Parasuraman, VP, Marketing, Coca-Cola India and South West Asia. He added, “By personifying this, the brand has become a metaphor for uncompromising attitude and unshakeable self-belief which inspires each of us to unleash our inner potential.”
Thums Up Charged is the result of Coca-Cola’s steadfast commitment to innovation by offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up ‘Charged’ contains the strong taste and offers extra Thunder to the consumers. The product launch will be supported through a robust integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising that will promote the brand’s great taste and functional stimulation.
