Tech startup Pyxis One raises $17 mn Series B funding led by Celesta Capital, Premji Invest

FPJ Web DeskUpdated: Friday, September 17, 2021, 06:24 PM IST
article-image
Team Pyxis One | Pyxis One

Pyxis One, a California-based tech startup that aims to revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform, closed $17 million in Series B funding. With total funding of $24 million, the tech startup plans to use this round of capital for investments in product development, and to expand to new markets.

Celesta Capital and Premji Invest co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners.

“Every enterprise is either already rearchitecting themselves to adopt AI, or are dependent on one or more AI-driven platforms,” said Atul Gupta, Partner at Premji Invest. “Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all.”

Pyxis One enables enterprises to scale accurate data-driven marketing. The startup’s codeless AI ecosystem comprises dozens of AI models deployed across different aspects such as targeting, optimization, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate, and leverage capabilities enabled by the adoption of AI.

“Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing,” said Sriram Viswanathan, Founding Managing Partner at Celesta Capital. “These capabilities are important for enterprises looking to benefit from next generation marketing technologies. Pyxis One’s platform delivers on this promise, and we are delighted to back this team to realize this potential.”

The company is looking to add over 200 AI models to the AI infrastructure over the next two years. These AI models are trained with billions of cross-industry data points that brands from every industry can utilize. The platform also future-proofs AI structure and deployment to inherit new models and customize them without any rework.

"Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights," says Shubham Mishra, CEO of Pyxis One. “With AI’s agility and scalability, we bridge the gap between marketers and data scientists, and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets.”

APAC CEO, Neel Pandya shared, “the real clincher is that our ecosystem of products are completely codeless thereby easing the adoption of AI for our customers. Our series B funding will allow us to aggressively pursue the development of more AI models to strengthen the infrastructure and expand into newer markets.”

(To receive our E-paper on whatsapp daily, please click here. To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

RECENT STORIES

ASSOCHAM’s 6th National Summit on Insolvency & Bankruptcy Code and Valuation held in Mumbai

ASSOCHAM’s 6th National Summit on Insolvency & Bankruptcy Code and Valuation held in Mumbai

Canada offers work permits to spouses of Indian expats, as it tackles labour shortage

Canada offers work permits to spouses of Indian expats, as it tackles labour shortage

APL Apollo issues 1,90,314 equity shares of face value of ₹ 2 each

APL Apollo issues 1,90,314 equity shares of face value of ₹ 2 each

Centrum Group acquires housing finance business of Chennai-based NATRUST for Rs 112 cr

Centrum Group acquires housing finance business of Chennai-based NATRUST for Rs 112 cr

Godrej Properties buys 18.6 acre land in Mumbai for Rs 750 cr to build luxury homes

Godrej Properties buys 18.6 acre land in Mumbai for Rs 750 cr to build luxury homes