Mumbai : Tata Group patriarch and lately entrepreneur enthusiast Ratan Tata, who has invested in over 20 startups so far, said unless a newbie “excites” him, he does not invest in that company. Stating that startups “are an embodiment of creativity and innovation of young India”, Tata said he invests in new ventures if “the idea excites” him, and the first impressions of the founders are good. The Chairman emeritus of Tata Group said he goes with his first impression of the founders and if they are not passionate about the sector, or “do not give him a great deal of comfort”, he doesn’t invest. Over the past two years, the noted industrialist has invested in over 20 startups and made two fresh investments in Dogspot and Tracxn in the first week of January itself.