Bengaluru: Sunfeast Mom’s Magic, a premium cookie brand from ITC Limited, is organising a unique campaign to help connect mothers and children, leading upto Mother’s Day. This initiative invites listeners to call the RJs at RadioCity 91.1FM and share magical moments that they are grateful to their mothers for. Paritosh Wali, Chief Operating Officer – Confections, at ITC Foods, said, “Nothing can compare to the magic that Mothers bring to our lives, irrespective of our age. We have created a platform for people to celebrate their Mom’s Magic. People can share their stories, reliving their mom’s magic with their mother on air, thus celebrating Mother’s Day in their own special way”.
All callers will receive Mom’s Magic gift hampers, but there might be a few delightful surprises as well! So tune in to 91.1FM and share the magical moments with your mom, that you cherish the most!