Mumbai : Budget carrier SpiceJet under its discount fares as low as Rs 499 has sold over one lakh tickets on Day 1 of the three-day offer.
“The airline has been rolling out such special and heavily discounted fare offers almost every other day so far this year. But the way it has been lapped up by customers today indicates a record of sort,” an airline source told PTI.
By 4 pm, tickets sale touched 1-lakh mark, the source said adding: “It expects to set a new sales record in terms of booking, in a single day.”
The bookings for the three-day limited period offer titled ‘Early Bird,’ commenced on Monday with a travel validity period between January 16 and October 24 next year across domestic network of the carrier. Last week also, the Kalanithi Maran-promoted SpiceJet had announced a similar offer with fares starting Rs 1,888 across its domestic destinations.
With AirAsia’s entry and the impending launch of Tata-Singapore Airlines joint venture, competition in the Indian aviation sector is heating up.
SpiceJet was the first domestic carrier to slash fares this year as soon as the lean period set in January, which is traditionally a weak quarter for the industry.