Airline carrier SpiceJet, and audio & visual experience firm, Dolby, have come together to deliver enhanced audio experiences for flyers 38,000 ft. up in the sky, in Dolby Atmos.
SpiceJet passengers will be able to enjoy their favorite Dolby Atmos-enabled content like blockbuster movies and podcasts on compatible Dolby Atmos-enabled devices.
The flyers can enjoy this immersive audio experience via SpiceJet's in-flight entertainment (IFE) system, SpiceScreen developed by MojoBoxx, an Indian Technology Start-up providing digital travel experience solutions.
To cater to the evolving consumer sentiment, MojoBoxx worked with content partners like Eros Now & Earshot, to extend their content library comprising blockbuster Bollywood films & podcasts in Dolby Atmos to SpiceJet flyers.
Commenting on this development, Debojo Maharshi, Chief Marketing Officer, SpiceJet said, "As a majority of Indian travelers prefer watching Bollywood, Regional movies, Original shows and Podcasts, Dolby's revolutionary immersive audio technology Dolby Atmos, will add to the entertainment quotient on SpiceScreen".
"We are excited to be part of this endeavor with SpiceJet and MojoBoxx. At Dolby, our goal is to enable spectacular entertainment experiences, and this is a great opportunity to cater to our audiences not just on the go but also when they fly," said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories.
"We are proud to be Dolby's first digital partner in the sky in India. Our partnership will enable us to bring the cinema-like experience to the sky for the first time in the history of In-Flight Entertainment in India with Dolby Atmos," said Manoj Kumar Gupta, Founder, MojoBoxx.
In 2020, SpiceJet launched a complimentary in-flight entertainment (IFE) system, SpiceScreen, developed by MojoBoxx. The passengers can download and access the SpiceScreen app on their hand-held devices and enjoy content spanning from movies, shows, stand-up comedies, podcast amongst others.
Last August, the Gurugram-based airline had launched a revamped complimentary in-flight entertainment (IFE) system, SpiceScreen, with contents such as blockbuster movies, popular TV shows, games, stand-up comedies, and inflight F&B.
The In-Flight Entertainment can be accessed by passengers on any of their personal hand-held devices like mobiles or laptops.
(With inputs from ANI)
