New Delhi : Passing on the benefits of the recent reduction in GST rates to the consumer, Dabur has announced a 9 per cent cut in prices of existing stocks across categories such as shampoos, skin care and home care.
Dabur had last weekend conveyed the price revision to all its trade and business associates and directed them to pass on the benefits to the end consumer with immediate effect.
“The company is passing on the benefits on existing stocks by providing primary discount of 9 per cent to its trade partners.
In accordance with the GST laws, we had last week communicated to all our business and trade associates directing them to start charging the revised lower GST rates, wherever applicable, on all existing stocks. We have also directed them to pass on the GST benefit to the end consumer,” Dabur India Ltd, CFO, Lalit Malik said.
Dabur has also revised downwards the MRPs of fresh production with immediate effect and these stocks will hit the shelves by next month. The average price reduction across categories, covering shampoo, home care and skin care, range between 8 per cent and 10 per cent.