Smart devices, TVs pushing digital ad market: Study

Smart devices, TVs pushing digital ad market: Study

FPJ BureauUpdated: Saturday, June 01, 2019, 02:38 AM IST
article-image

New Delhi : Growth in smartphones, tablets, TVs and laptops has pushed the Indian digital advertising market, which is expected to expand at an annual rate of 30 per cent to cross Rs 3,675 crore by month-end, says a study. The joint study by ASSOCHAM and Deloitte said that digital ads are more effective catching consumers attentions due to the two-way interactive capability and the ability to customise ads for target audience. While releasing the study, MP and Chairman of the Parliamentary Standing Committee on Industry K C Tyagi said: “Predictive analytics is helping e-tailers to provide better solutions in real-time enabling compelling user experience even on mobile screens.”

The availability of eCommerce applications on various mobility devices is helping drive sales and revenue, he added. “Growth of smartphones, tablets, TV, laptop has pushed the digital advertisement industry and may likely to cross Rs 36.75 billion by April 2015 growing at a CAGR of about 30 per cent,” the study said.

RECENT STORIES

King Of Crypto In Jail: Sam Bankman-Fried Imprisoned For 25 Years

King Of Crypto In Jail: Sam Bankman-Fried Imprisoned For 25 Years

Skoda Superb Poised For Return To India – Speculated Launch On April 3!

Skoda Superb Poised For Return To India – Speculated Launch On April 3!

MGNREGA Wage Surge: Centre Announces 3-10% Wage Increase For Rural Workers; Haryana Tops At...

MGNREGA Wage Surge: Centre Announces 3-10% Wage Increase For Rural Workers; Haryana Tops At...

Banks To Stay Open On Sunday: Upon Government Request, RBI Asks Lenders To Function On March 31

Banks To Stay Open On Sunday: Upon Government Request, RBI Asks Lenders  To Function On March 31

Stock Market News: Indian Indices To Remain Shut Today On Account Of Good Friday

Stock Market News: Indian Indices To Remain Shut Today On Account Of Good Friday