New Delhi : Growth in smartphones, tablets, TVs and laptops has pushed the Indian digital advertising market, which is expected to expand at an annual rate of 30 per cent to cross Rs 3,675 crore by month-end, says a study. The joint study by ASSOCHAM and Deloitte said that digital ads are more effective catching consumers attentions due to the two-way interactive capability and the ability to customise ads for target audience. While releasing the study, MP and Chairman of the Parliamentary Standing Committee on Industry K C Tyagi said: “Predictive analytics is helping e-tailers to provide better solutions in real-time enabling compelling user experience even on mobile screens.”
The availability of eCommerce applications on various mobility devices is helping drive sales and revenue, he added. “Growth of smartphones, tablets, TV, laptop has pushed the digital advertisement industry and may likely to cross Rs 36.75 billion by April 2015 growing at a CAGR of about 30 per cent,” the study said.