Parle targets bigger bite in snacks segment

Parle targets bigger bite in snacks segment

FPJ BureauUpdated: Friday, May 31, 2019, 06:33 PM IST
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New Delhi: Biscuits and confectionery maker Parle Products will launch new products in snacks and premium products categories next year as it looks to reduce dependence on biscuits segment for future growth.  The company is targeting to increase share of snacks and confectioneries in total sales to up to 30 % in three years time from 10 %. “Growth in biscuits has been muted this year… Premium products are growing but at a slower pace compared with last year. There is lot of scope to bring out innovations and launch new categories in our snacks and premium products range. We will launch innovative products in the next financial year,” Parle Products General Manager Pravin Kulkarni told PTI.

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