The winners of the second INDIAA awards were announced recently by the Indian chapter of International Advertising Association (IAA). ‘Real creative advertising is backed by real budgets’ – the credo at the INDIAA awards saw winners in 15 categories. The maximum awards were bagged by Ogilvy & Mather (O&M) in various categories such as media and entertainment; fashion and accessories; insurance; telecom/IT/apps/internet; and travel, tourism and hospitality. Leo Burnett and J Walter Thompson took the second place by winning two awards each.
D Shivakumar, Chairman & CEO, PepsiCo India, and Jury Chair spoke about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective.
Speaking at the award function, Pradeep Guha, Chairman, IndIAA Awards, said, “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”
Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global added, “Last year, when we conceptualised the INDIAA Awards, we intended it to be different. We are happy to see industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar jury for their perspective on the winning campaigns.”
IAA India is well-recognised for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.
‘Real creative advertising is backed by real budgets’
And the winners are…
1. Auto Two Wheelers (Joint winners)
• TVS Jupiter: Zyada ka fayda
Client: TVS Motor
Creative agency: Dentsu Communications, Bengaluru
• Bajaj V: Invincible
Client: Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
• Micromax Unite4: Angrezipanti ko dikhao angootha
Client: Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
• Dainik Bhaskar: Zidd karo duniya badlo
Client: Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. CORPORATE
• Mahindra: Seed the Rise for India’s Farmers
Client: Mahindra Group
Creative Agency: Flying Cursor
5. Fashion and Accessories
• Titan Raga: Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
• Pepsi: Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt. / Ministries
• Indian Army: The Most Exciting Job
Client: Indian Army
Creative agency: Grey Group India
8. Home Care
• Ariel: Dads Share the Load
Client: P&G India
Creative agency: BBDO India
9. Insurance
• Max Life: Sachchi Advice
Client: Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
• Flipkart: Flipkart matlab bilkul pakka
Client: Flipkart
Creative agency: Lowe Lintas Bengaluru
11. Personal Care
• He Deo: Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / Apps
• Vodafone: Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, Hospitality
• Rajasthan Tourism: Jaane Kya Dikh Jaye
Client: Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma / Wellness / Healthcare
• IAPC: Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings AND Fixtures
• Wintech: Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
