A lot depends on the kind of rapport that you share with your clients, feels Prashant Agashiwala, CEO of the advertising agency called New Boom Ads. The agency was started by his wife Dipti Agashiwala, who after much thought decided to take the plunge and channel her entrepreneurial spirit towards building and nurturing an ad agency. So she went on to build an agency, which has over the last 15 years or so built a strong bond of trust with its clients through sheer hard work and efficient service.
The agency was set up in 1996 and worked on a number of classified ads. However, with time, it not only built a strong client base but also received its Indian Newspaper Society accreditation in 2000. While this ad agency’s forte remains print, it also dabbles in television, outdoor advertising, as well as new age media like the Internet, SMS and e-mail advertising.
New Boom Ads has done ads across sectors, like engineering, pharma, travel and the education sector.
With escalating costs and increasing competition, the agency believes that its goodwill will help it stand the test of time.
Its clients Money Managers India Ltd and Faraway Places Marketing Pvt. Ltd have been with it since inception while some of its other clients include Pratibha Industries, Lupin Limited, Chemtex, EEPC India and Columbus Travels & Services Pvt Ltd. Some of the memorable work that the agency has done is for Star Cruises, when its cruise Super Star Libra was in Mumbai. The agency’s work on the recruitment ads front for Pratibha Industries during its expansion phase also received an enthusiastic response.
Says Agashiwala, “Over the years, we have built a strong rapport with our clients because of which they are still with us. We are not too big to charge them a bomb, and yet not so small to give them unprofessional work. We manage a good balance of professionalism and cost.” He believes that this alone will stand them in good stead in a world where agencies are replaced fast, time is at a premium and personalised service and attention to detail is often missing while costs are rising.
Just last year, New Boom Ads tied up with a Hyderabad-based digital agency to provide digital services to its clients. It has currently undertaken various digital projects, including building websites for existing and new clients.