Mumbai : In the aftermath of the Maggi crisis, Nestle India is aggressively trying to increase the consumption of its flagship instant noodles brand eying double digit growth, Suresh Narayanan, chairman and managing director, Nestle India told PTI. The Swiss major had taken a hit of Rs 450 crore including destroying over 30,000 tonnes of the instant noodles since June when it was banned because of alleged excessive lead content.
Maggi, which was relaunched in November after a 5-month ban, is currently available in over 700 towns. Nestle India sold 3.3 crore units of Maggi in the first 10 days of its relaunch.
