Mumbai: Mumbai-based children’s snack foods company, The Mumum Co, raised half a million dollars in an angel round of funding. The funds secured will be used for expansion in key metro and tier II cities, marketing, hiring and launching new and novel products in the healthy snacks category for children.
The Mumum Company’s 100 percent natural, healthy snacks for children are currently found across Mumbai, Bengaluru, and Pune at prominent retail chains like Godrej Nature’s Basket, Foodhall, and Apollo Chemist as well as select neighborhood stores.
The brand is set to expand to over eight more cities by the end of the year. “When we became parents, we looked around for healthy, real, yet fun foods to feed our children. We soon realised that many parents were in the same boat as ours, with very few trustworthy options available. The “very, very, very real” nature of Mumum Co products comes from our conscious effort to feed our kids with 100 percent natural and nourishing foods to help their little bodies grow better and faster – with no preservatives or additives,” said Shreya Lamba, Co-founder of The Mumum Co.
The current round of investment was led by Nisa Godrej, Executive Chairman of Godrej Consumer Products Ltd and the co-founders of Paragon Partners, Siddharth Parekh and Sumeet Nindrajog.