Advertisement

Business

Updated on: Friday, February 28, 2020, 08:02 AM IST

LetsShave raises capital from Wipro

LetsShave is predominantly into the shaving domain and steadily expanding into grooming. It markets a high-quality portfolio of men's and women's premium products in this space under the brand name of LetsShave.
Abidali Neemuchwala, the Chief Executive of global software major Wipro | Photo credits: IIT Bombay

Abidali Neemuchwala, the Chief Executive of global software major Wipro | Photo credits: IIT Bombay

Advertisement

Wipro HQ has acquired a minority stake in LetsShave and signed an agreement to invest in the company.

LetsShave is predominantly into the shaving domain and steadily expanding into grooming. It markets a high-quality portfolio of men's and women's premium products in this space under the brand name of LetsShave.

It has a strategic tie-up with a more than 60 years old established razor manufacturing, Korean company Dorco.

"LetsShave offers high-quality products and is a challenger brand in a space dominated by a single large player," said Sumit Keshan, Managing Partner, Wipro Consumer - Venture.

(To receive our E-paper on whatsapp daily, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

Published on: Friday, February 28, 2020, 08:02 AM IST
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement