Mumbai: After a long hiatus, gold is likely to glitter this Akshaya Tritiya and the industry is expecting high double-digits volume growth given the positive consumer sentiment and stable prices.
Retail price of gold has come down to around Rs 31,900 per 10 grams from around Rs 33,700 in mid-February.
“We expect robust demand for gold/gold jewellery this Akshaya Trithiya due to price stability since the past few months and the improved consumer sentiment since Gudi Padwa.
Looking at the current momentum we expect at least 10 percent demand growth this auspicious occasion,” All-India Gems & Jewellery Domestic Council chairman Anantha Padmanabhan told PTI.
Echoing similar views, World Gold Council managing director Somasundaram PR said this Akshaya Tritiya looks more optimistic than last year as the market has settled down after policy changes including note-ban and GST which had hit the industry very badly.
“Organised retail players, who are gaining ground with their more targeted marketing, are having a greater impact on the positive consumer sentiment,” he said.
India Bullion and Jewellers Association National vice -president Saurabh Gadgil said he expects 15-20 percent growth in demand this Akshaya Tritiya.
“The sentiment is positive as in most places voting will be over and also the festival falls virtually at the beginning of the month when salaried people have thicker pockets,” he added.
Kalyan Jewellers chairman TS Kalyanaraman expects a 25 percent sales growth as a result of their planned efforts during the last two months.
Kalyan Jewellers has launched a pre-booking scheme through which customers can select and place their jewellery orders in advance, and simply pick it up on Akshaya Tritiya or closer to that date, thus avoiding the rush and long wait.
“We have seen a 30 per cent growth in pre-booking compared to last year,” he added.
Titans jewellery division chief executive for CK Venkataraman said the current sentiment and jewellery market outlook look positive.
“In past five years, we have seen a double-digit growth every year and we expect this Akshaya Tritiya season to be very good and has ruled out the polls impacting sales. Last year it opened 30-40 stores with most of them covering small towns. We are hoping to see a good share of business and walk-ins coming from these markets.
