Kolkata : Consumer durable major Godrej Appliances said it is working on differentiated online strategy for its products in the wake of deep discounting by e-retailers.
“When it comes to discounting by the online players, we are working on a strategy of differentiated offering with our strategic online partners so that together we offer a value to the end consumer which is not based on the discounted price but on the overall product proposition,” Godrej Appliances Business Head & EVP Kamal Nandi told PTI. “Online sales today are growing by leaps and bounds. E-tailing has successfully created a buzz and connect with the consumers. Going by the performance in the past year, we feel that this emerging channel has huge potential,” he said. Presently, the mix of online in overall sales is 3%. Along with online strategy, he said, the company is also strengthening physical sales channels.
