Data and metrics are all over the place and are so called “Key Performance Indicators” (KPIs) – metrics that signal a business is performing well (or not). Calculating and observing business performance is essential but concentrating on the wrong metrics can be destructive (as time and money are spent calculating, observing and trying to enhance metrics that don’t matter much). So, can be poorly structured KPIs, or KPIs that are too tough and overpriced to obtain, or to observe on a consistent basis.
Consequently, what makes business performance indicators “key” and how should a business owner, executive or manager select them?
Inventicon’s Marketing Analytics Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.
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Please visit: https://bit.ly/2sj2xcN
Key Speakers:
Anujay Mathur
Analytics Lead
Book My Show
Anurag Singhvi
Customer and Product Analysis Leader
Flipkart
Arvind Sainath
Head Marketing Analytics
Diageo India
Avinash Parhi
Senior Director- Category and Product Marketing
ShopClues
Binda Dey
Head Marketing
Red Chillies Entertainment
Deepali Naair
Chief Marketing and Digital Officer
IIFL Wealth Management Ltd.
Hardik Shah
Shoppers Inside Lead – India and MEA
Mondelez India Foods Pvt. Ltd.
Jitendranath Patri
Chief Marketing and Customer Loyalty
Central, Future Lifestyle Fashions Limited
Kaushik Ghate
Sr Vice President and Head – Consumer Analytics and Data Sciences
HDFC Bank Ltd
Kayzad Hiramanek
Executive Vice President – Operations and Customer Experience
Bajaj Allianz Life Insurance Co Ltd
Kejirwal Shrikant
DGM Information Insights Center
Mahindra & Mahindra
Pankaj Parihar
VP and Head Digital Marketing
Godrej Consumer Products Limited
Raam Nayakar
Head- Marketing Analytics & Strategy
Myntra Designs Pvt Ltd.
Rahul Vasu
Head Loyalty and Customer Experience
HyperCity Retail
Rishi Sharma
Head General Manager & Head Digital Marketing
Grasim Industries Ltd
Samar Singh Sheikhawat
Chief Marketing Officer
United Breweries Limited
Sourav Shah
Head Digital Marketing & CRM
Domino’s Pizza
Sudeepta Chaudhuri
VP, Head – BI and Advances Analytics
Idea Cellular Ltd
Tushar Mishra
Co-Founder
Survaider
Udhav Halgeri
AVP Insights and Consumer Strategy
Sony Pictures Networks India
Vinayak Katkar
Director and Co-Founder
Amura Marketing Technologies